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Marketing Management Background of the Company, SWOT Table - 1925 Words

Marketing: Background of the Company, SWOT Table, Area, Parameters, Strengths, Weaknesses, Opportunities, Finding and Explanation of SWOT Table (Research Paper Sample) Content: Table of Contents TOC \o "1-3" \h \z \u Executive Summary PAGEREF _Toc436566119 \h 2Introduction and Background of the company à ¢Ã¢â€š ¬ PAGEREF _Toc436566120 \h 2SWOT Table PAGEREF _Toc436566121 \h 3Finding and Explanation of SWOT Table PAGEREF _Toc436566122 \h 4Recommendations PAGEREF _Toc436566123 \h 4Target market PAGEREF _Toc436566124 \h 4New product description PAGEREF _Toc436566125 \h 5Product: PAGEREF _Toc436566126 \h 5Price: PAGEREF _Toc436566127 \h 5Place: PAGEREF _Toc436566128 \h 5Promotion: PAGEREF _Toc436566129 \h 5Customer value proposition PAGEREF _Toc436566130 \h 5Justification of the choice of new product using at least one strategy PAGEREF _Toc436566131 \h 5References PAGEREF _Toc436566132 \h 6Executive SummaryThis is an individual assignment in which students have been asked to prepare a business research report by applying the knowledge and skills developed in this semester. Here student is required make evaluation of internal as well as external environment of an organization and based on analysis made of the target market, he/she is required to identify the new product which can be release into the market by targeting the particular group of customers. For preparation of this report I have selected Dominoà ¢Ã¢â€š ¬s Pizza Enterprises Limited which is an Australian public company holding the exclusive master franchise for the Dominoà ¢Ã¢â€š ¬s Pizza brand network at worldwide. Here I am required to make analysis of internal and external environment of Dominoà ¢Ã¢â€š ¬s Pizza Enterprise with SWOT analysis and also required to identify the relevant strategy and target market based on such analysis a suitable new product to be suggested to the company. The SWOT analysis will make focus on the new proposed business concept.Introduction and Background of the company à ¢Ã¢â€š ¬The first Dominoà ¢Ã¢â€š ¬s store was open in Australia in Springwood, Queensland in 1983 and it was the first company who introduce to offer home de livery of pizza. The Dominoà ¢Ã¢â€š ¬s Pizza Enterprises Limited which an Australian public company is holding the exclusive master franchise for the Dominoà ¢Ã¢â€š ¬s Pizza brand network at worldwide. It is engaged in the operation of retail food outlets and company is mainly operating in three segments Australia/New Zealand, Japan and Europe. The companyà ¢Ã¢â€š ¬s menu consists of sides, deserts, chicken and dipping sauce, drinks, crusts and pizzas and there are varieties of pizzas available in companyà ¢Ã¢â€š ¬s menu. The companyà ¢Ã¢â€š ¬s operation is established in over six countries with more than 1500 stores. In May 2005, Dominoà ¢Ã¢â€š ¬s Pizza Enterprise Limited becomes the first publicly listed pizza company in Australia. It has a largest pizza chain store in Australia with number of stores and networks. Dominoà ¢Ã¢â€š ¬s runs worldà ¢Ã¢â€š ¬s second largest pizza chain in more than 70 countries. The major competitors of Dominoà ¢Ã¢â€š ¬s include PAPA Johnà ¢Ã¢ ‚ ¬s international Inc., Pizza Hut Inc. and Caesar Little Enterprises Inc. The average annual revenue of Dominoà ¢Ã¢â€š ¬s Pizza Enterprise is $ 1993.83 million, with good contribution in fast-food and restaurant industry. If we analyse the Asian market of Dominoà ¢Ã¢â€š ¬s Jubilant Food Works Limited and its subsidiary having exclusive right to operate for Dominoà ¢Ã¢â€š ¬s Pizza brand for some Asian countries which includes India, Sri Lanka, Bangladesh and others. In India there are more than 959 restaurants located at various places and is has largest share in Pizza market with around 72% which is gradually decreasing with increase in competition in Asian Market. Over the period since 1996, Dominoà ¢Ã¢â€š ¬s remained focus on the Pizzas Slides of superior quality and able to maintain the taste of customers since long time. Now, company must focus on its vision with introduction of new product such as burger and other items of fast food as per the taste of Indian and other Asian customers. Here we try to make focus on the Asian market with such new products for making strong position of Dominoà ¢Ã¢â€š ¬s in the market.SWOT Table à ¢Ã¢â€š ¬Dominoà ¢Ã¢â€š ¬s is believing in dedication to quality, value to customers and technology and updating its business strategy according to it. Dominoà ¢Ã¢â€š ¬s Pizza having a dominance position in 100% home delivery and takeaway channel with strong position in the market of domestic US, Western Europe and India. And with this strong performance with use of new technology company has great opportunities in future if company will bring new products in its menu as suggested above. As competition is increasing in Pizza market company is required to make focus on the other product which gives new sets of taste to its customers. Pizza was traditionally not accepted by the society, however gradually customers like it and accepted it as regular occasional food. Serving of pizza with varieties of salads and toppings will make it more delicious and tasty. India and other neighbor countries have a good market in fast-food industry and great opportunity remains for Dominoà ¢Ã¢â€š ¬s. Let us try to understand it SWOT analysis:Area Parameters Strengths Brand: Dominoà ¢Ã¢â€š ¬s is a very popular brand all over the world and have a good image in Indian market. It is making continuous advertisement and becomes famous with its taglines as à ¢Ã¢â€š ¬Ã‹Å"30 minutes nahi to freeà ¢Ã¢â€š ¬. This kind of marketing has been considered as very aggressive however it creates a brand image with promise into mind of customers.Fantastic channel network: Dominoà ¢Ã¢â€š ¬s channel network is spread over into India in every state and it can easily make the customers home delivery in the time provided.Quick service: The service of Dominoà ¢Ã¢â€š ¬s has been considered as very quick and it delights the customers and it also helps the company in creation of a brand image into eyes of customers and make it differentiate from others.Low cost establishment: Dominoà ¢Ã¢â€š ¬s need not high class of amusement or ambiance so it gives an opportunity for dealer to make low investment cost.Healthier food quality: Company is trying to change their dough by incorporating more wheat into their crusts, and introduction of salads and topping also makes it healthier. Weaknesses Operations of new line of business: Currently the company is having only one line of business and since 1996 in India, it is focusing on pizza only with varieties of flavors and tastes. With entering into other fast food products into the menu of Dominoà ¢Ã¢â€š ¬s, the business focus will get divert for management and it also requires to make focus particularly when the outlets of Dominoà ¢Ã¢â€š ¬s is located at so many places.Decreasing sales in mature markets: The people becomes more health conscious, they are less preparing fast food and junk food now and as a result there is decreasing trend has been found in the sales of many com panies.Less number of eateries: Dominoà ¢Ã¢â€š ¬s is very famous for its home delivery outlets and does have less numbers of sitting eateries which can be a problem for this new product market. As Indian customers are more like to eat fast food at malls and other stores by sitting in a cool place. Opportunities Market expansion and adding of new product in its menu: By targeting the Indian and neighbor countries market there is a good opportunity remain for Dominoà ¢Ã¢â€š ¬s to make expansion of its market. The youngsters and other aged customers are more like fast-food which gives a huge market for Dominoà ¢Ã¢â€š ¬s and with this company is able to diverse itself into new range of product in its menu.Penetration of current market: With the introduction of competition and arrivals of new companies offering pizza it is necessary for Dominoà ¢Ã¢â€š ¬s to recreate its image, so if company will offer new product with pizza then customers will also going to taste pizza also who right now preferring other brands and with this company can also advertise in indirect way for its main product. Threats Direct and Indirect level of competition in market: The entry in market of fast-food is not easy for any local company as there are big players who are continuously offering variety of products to its customers from domestic as well as international level. Like McDonalds, KFC, etc. which shall give a string competition to Dominoà ¢Ã¢â€š ¬s as it has established market in this products.Changing of customers habit: Currently Dominoà ¢Ã¢â€š ¬s is well famous for its variety of Pizzas and with introduction of new product will may create a wrong image in customers that company is falling in its main product so entering into new one, and as a result it would be difficult to change the mindset and habit of customers to move towards to new product. Finding and Explanation of SWOT Table à ¢Ã¢â€š ¬All the above discussed strengths of the company will give it an easy entry int o the market of fast-food. The introduction of burger and other fast food with brand of Dominoà ¢Ã¢â€š ¬s will give a new taste to Indian customers and they have a good option to make try on it. There shall not be extra efforts required by Dominoà ¢Ã¢â€š ¬s to capture the market of fast-food as the network chain of Dominoà ¢Ã¢â€š ¬s is already spread over into the market of India and it can easily deliver also wherever it finds opportunity. The low cost establishment option will also attract new dealers to be associate with Dominoà ¢Ã¢â€š ¬s. The quality maintained by Dominoà ¢Ã¢â€š ¬s particularly use of more and more wheat in fast-food will attract more customers as today they become more conscious about health and diet. The weaknesses remain in this new line of business for Dominoà ¢Ã¢â€š ¬s requires it to make focus on the health of c...

The Internal State of Ethical Behavior Essay - 1278 Words

From birth, we are taught important values that help us to develop into good citizens. Some individuals are raised in religious organization’s instilling good moral values into them. Some people are raised in a manner to treat others with respect, so-on and so-forth, but not everyone in this world shares the same moral values, which breaks the integrity of the individuals ethical behavioral code or pattern. In the Bible at Proverbs 13:20, it says â€Å"The one walking with the wise will become wise, the one who has dealings with the stupid will fare badly.† (NWT Bible) Why is this? Doe’s it even matter about upbringing, and how they will fare in extreme ethical decisions? My theory, that the ones you associate with on a daily basis,†¦show more content†¦The breaking of ones integrity at the feat of someone believed to be superior, authoritative. The setup of the experiment: Two people go to a psychology laboratory to take part in a memory and learning e xercise. One person is the â€Å"teacher†, and the other, the â€Å"student†. The student sits in a electrified chair with straps, and will be shocked each time they answer wrong. The voltage goes from 45-volts to 450-volts. The people chosen were normal, outstanding citizens, and had no problems with doing the test in the beginning. A shock at 45-volts to 100-volts was fine for most. The test subjects had no problem with inflicting a little bit of pain on each other. Things changed, when the â€Å"student† would start to miss more and more questions and end up with higher voltage shocks. It started to bother the conscience of the â€Å"teacher† when they began to hear the screams of the â€Å"student†. Some teachers refused to go any further, but one shocking test subject, out of fear went all the way up to 450-volts. What’s interesting is that the â€Å"teacher† argued with the trainer that was giving the questions for the â€Å"student†. The â€Å"teacher† argued that he didn’t want to hurt the guy (student) anymore, that he was screaming in agony, he was hurting, that later turned into, he didn’t want to be responsible if anythi ng severe happened to the â€Å"student†. But, even after expressing that he wanted to stop, the â€Å"teacher† out of fear broke his moral standing and continued the experiment.Show MoreRelatedEthical Values And Ethics Within The Organization1028 Words   |  5 Pages the effectiveness of internal control becomes paramount to success. Establishing an effective â€Å"tone at the top† of an organization is key to achieving optimal performance and integrity of financial reporting. The actions and behaviors of management must illustrate DU’s commitment to ethics and intolerance of deviant conduct. Thus, management is responsible for setting the appropriate example for the organization. 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The Bean free essay sample

I remember being seven years old and traveling to Chicago by train to visit the Bean. I do not know if my own family knew why I was so entranced by that thing, but the warped images it spat out entertained me upon multiple occasions for an embarrassingly long amount of time. I liked being unusually stubby, or wider than I was tall, but above all I liked the fact that my perspective had changed. I remember I cried when I had to leave the Bean, walk back to the Loop, and get on a train home. Now I’m sixteen years old and I live in the suburban haven of Santa Rosa, California. Things have changed significantly in my life, but I still value what I valued as a child – the opportunity to view my existence from different perspectives. When I got my first letter from the University of Chicago, I was skeptical about even opening it, because frankly Chicago is a bit close to my crazy Midwestern family. We will write a custom essay sample on The Bean or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I opened it anyway, unsure of what I might find. When I did, I read about a society of intellectuals and a place where people learned how to think, not what to think. In what felt like a montage of ill-fitting liberal arts schools and imposingly prestigious universities, UoC sounded like how I wanted to be taught, and it sounded like how I wanted to live. After reading Han Vermeulins The History of Anthropology in the Netherlands twice from the UoC website, and considering emailing Alexandra Harnett about her graduate dissertation on vice in Post-Midevil Ireland, I decided that Chicago was the educational equivalent of the Bean, and, regardless of proximity to anything, was definitely the place for me. It would provide me with the kind of learning I would want, in the kind of community that I desire; the transitive property (which I decided in Ninth Grade Honors Geometry should apply to the entirety of existence, not just mathematical proofs) proves that these two experiences would also give me the future I would want. I suppose one could conclude that the idea of the Bean stayed with me for a decade that included arguably more significant events – my father’s physical and emotional abuse, my escape from his control, my 50 pound weight loss, the drama-ridden ins and outs of being a high school student – but regardless, the Bean endured. I believe this happened because I retain what it represents; change, flexibility, growth, devotion and ultimately childlike wonder in the discovery and cultivation of all of these things. (I think I internalized beyond the artist’s expectations.) Needless to say, UoC epitomizes my Bean experience, and I believe that I belong back in the Windy City.